Micromedia tools such as Twitter, Plurk, and Pownce have introduced the concept of group conversations. Similar to instant messaging, Twitter allows you to send quick, short messages to hundreds of friends at once. Anyone that signs on to “follow” your Twitter profile will receive an alert—via instant message, mobile text message, or email—each time you send a new message.

How can you use services such as Twitter to build your reputation? The service is still relatively confined to early adopters, but is already showing great promise as a tool for building your brand.

Assuming that you’ve already matched your Twitter username to your personal or company brand, here are some suggestions for using Twitter to build your online reputation:

1.Start conversations with notable peers.

Don’t be the guy that jumps on Twitter, “follows” 10,000 people, then tweets “@” them every two minutes. That’s not the type of reputation you want to build for yourself.

Do be the guy that follows those that have influence and audience in your industry. You’ll learn a lot just from listening to their often unguarded comments, but if you have something valuable to add to their conversation, send them an @andybeal or @chrisbrogan, or @garyvee. If you can engage them in a conversation, they might just @ you back–alerting their thousands of followers that you’re a person worthy of their time, in the process.

2.Share valuable industry news.

If you’re the kind of person that’s always discovering breaking stories, share those with your Twitter network. Maybe you’ll “tweet” something not yet seen by a popular blogger. They may not always give you credit in their blog posts, but you can bet you’ll quickly get on their radar.

I’ve personally credited and linked to Twitter followers that gave me a “heads-up” on a breaking story and seen others credit me for sharing a story with them. How’s that for reputation building? You’ve just become the guy that keeps the top bloggers “in the know.”

3.Build your blog audience.

We all know how hard it is to build a blog’s audience. How often do you check your Feedburner stats to see if you’ve inched up or down that day? Conversely, building your following on Twitter can take much less time, and work–I’m adding up to three times as many Twitter followers each day, than blog subscribers.

OK, but how do you get your Twitter followers to start reading your blog? Er, you ask them? Well, actually, you cherry pick your best blog posts and share them with your Twitter followers–many of whom likely don’t already read or subscribe to your blog.

Tools such as Twitterfeed can automate the process for you, but be careful not to overload your Twitter followers with blog post updates–you want to build a positive reputation, remember?

4. Stay connected at conferences and trade shows.

Twitter really shines, when it’s used by conference attendees. “OMG Google’s Larry Page just farted on stage,” while fictitious, would be great fodder for the Twitterati. You may attend a conference as a complete noob, but Twitter can help you leave as a “someone.”

The next time you attend an event, look for the official Twitter account. @BlogWorld is one example of a conference that makes heavy use of Twitter. Follow the Twitter updates at your next conference and you’ll learn the location of the secret parties, or where Guy Kawasaki plans to have dinner that night. For anyone uncomfortable with networking, Twitter is a great tool to connect with other conference attendees and build your reputation without having to actually shake hands.

5. Monitor your Twitter reputation.

Monitoring Twitter for mention of your personal, or corporate, brand can save you a lot of future reputation headaches. Conversations about your brand can happen on Twitter, hours before someone decides to migrate the conversation to something more widespread, such as a blog.

Here’s a real life example. I recently had a bad experience with Office Depot. On the evening of July 14th, I posted this on Twitter:

The next day, my “Office Depot Joins the Reputation Deadpool” post went live on Marketing Pilgrim. If Office Depot were actively monitoring Twitter, it could have saved itself a huge reputation headache by resolving the situation, before I posted to my blog.

Don’t panic, you don’t have to monitor Twitter manually 24/7. You can use search.twitter.com (formerly Summize.com), TweetBeep, or Trackur to automatically alert you of any Twitter discussion involving your brand.

There are many more ways that you can use Twitter to grow your brand and manage your reputation, but it wouldn’t be fun if we’d didn’t keep the conversation going. Leave your tips in the comments or tweet me @andybeal.

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Related Articles at Mashable! - The Social Networking Blog:

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Don’t Send Bac’n: Use TwitterSearch
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How Messed Up Is Twitter For You Right Now? [Poll]

Yesterday I wrote about a common problem that many bloggers face - spikes of traffic followed by flat-lines and promised a follow up post today on how to break this cycle by building ’sticky’ sites.

My point yesterday was to encourage readers not to see spikes in traffic as the ultimate goal but as a stepping stone to ongoing growth.

What is a ‘Sticky’ Site?

A sticky website is one where a first time reader arrives and finds it difficult to leave.

Not because the site owner captures them in a ‘RickRoll’ or a series of windows asking them if they REALLY want to leave - but because something about the site motivates them to explore it further - and more importantly to make a decision to (and takes some steps to ensure that they) return again to it.

21 Techniques to Make Your Site Sticky

The following 21 techniques are ways that you can make your blog or website more sticky. They come from my own experience of blogging over the last 5 years. As a result of basing this on personal experience I’m going to show you quite a few examples of what I’ve done (after all i know my own sites best). I’d love you to add your tips and show examples of what you’ve done in comments below to make it a more useful resource for readers.

1. Make Your Invitations to Subscribe to your blog Prominent

One of the most important things to do is to have a prominent call to action for readers coming to your blog to subscribe to it.

In fact I’d recommend having more than one invitation - one prominent one above the fold and prominent in your sidebar or navigation area and then a second one below your post. This means that people are triggered to subscribe whether they have just arrived on your blog or if they’ve just finished reading a post (a ‘pause point‘).

This is what I do on my blogs and my tracking shows that both get a fairly even number of people using the two options.

By the way - if you’re not already subscribed to ProBlogger’s RSS feed - here it is!

2. Educate Readers about Your Subscription Methods

One of the most read posts here on ProBlogger is my ‘what is RSS‘ post which I have below my Subscription link. It’s there simply to educate readers on what RSS is and in doing so sell them a way to connect with my blog. Interestingly enough - quite a few other bloggers around the web now link to the page to educate their readers too.

Similarly - I occasionally will write a post on my blogs that invites new readers to subscribe. Sometimes I think we mistakenly assume that all of our readers have been with us for a long time and all know how to use our site - however many of your newer readers might not know the full story.

Here’s one of these posts that I ran on DPS last year. The day after I did this my RSS subscribers jumped considerably. It was just a matter of educating my newer readers of the blog on how they could connect better with it. You’ll also note that at the end of the post I asked readers to let me know how they follow the blog. This was for two reasons:

• Firstly I wanted to involve older readers who already knew all the information in the post. It somehow seemed to make the post more relevant for them as it invited them to participate.

• Secondly it was about social proof and showing newer readers how others used the site. I think the comments section reflected some of this.

3. Good Blog Design

I’ve always believed that a good blog design is an important part of helping readers to decide whether they’re going to hang around and track with your site over the long haul.

Readers make judgements about your site within seconds of arriving at it - if they see something cluttered and confusing they’ll be less likely to want to return.

Good design highlights your content, helps people navigate your site well and creates a good impression - and first impressions matter!

Keep your design simple, familiar and obvious and you’ll be on the road to a sticky site.

PS: A common mistake that I see bloggers making is to crowd out their content with too many ads above the fold. If a reader arrives at your site and has to scroll to see the content you’ll increase the numbers of people who simply hit the ‘back’ button on their browser.

4. On Site Branding

Work hard at building a brand that is attractive and draws people in.

First time readers should know what your blog is about at a first glance. Use your blog’s title, it’s design, taglines, post titles, about pages, logo and navigational elements to communicate what your blog is about.

Also - do something to differentiate the brand of your blog. It could be a logo, image, color scheme, blog name….

5. Make Your Blog Personal

One thing that I’ve seen a number of bloggers do really well over the last year or two is brand themselves well on their blog. While it’s not essential to have a blog that is centered around your personal brand I find that when you do add a personal touch to your blog that it can connect with readers in a powerful way.

The fact is that some readers are more interested in connecting with a person than a collection of content.

Adding your photo, writing in a personal tone, using video/audio and including personal details and stories of how you engage with your topic can give your blog personality which will draw some of your readers into a relationship with you.

6. When you get a rush of traffic to one particular post….

When the spikes in traffic come along you need to be ready to act (and act fast - because they can be momentary).

• Add invitations to subscribe to your feed within your post. Something along the lines of ‘enjoy this post? Get more like it by subscribing to….’ can work really well.
• It can also be worthwhile adding links at the end of your post to ‘further reading’ on posts that are getting lots of reader to them.
• Sometimes when you get a spike it can even be worth writing a ‘welcome’ post. For example if I get a mention in a mainstream media publication that sends significant traffic I’ll often do a post that welcomes people but also gives them a ‘tour’ of the site (example).
• Another clever move is to quickly write up a followup article to the one that is getting all the traffic. For example - if this post suddenly got a burst of traffic I could quickly write a post ‘10 more ways to make your blog sticky’ and then add a link to that post at the end of this one (update: actually I wrote one called 7 more ways to make your blog sticky). This shows readers that you’ve got more to say on your topic than just one post. Every extra page view is a step closer to them subscribing (if the pages they view are good quality).

These ‘hot posts’ are really important to optimize (learn how to optimize popular posts).

7. Get Interactives

Getting someone to DO something on your blog means that they’ve invested something into your blog and increases the likelihood that they’ll return.

Interactive blogs are often also sticky ones. Interaction could include

• Comments
• Competitions
• Polls
• Projects and Memes

As a result it’s worth spending some time Learning how to get readers to comment on your blog - and exploring other ways to make your blog more interactive. Get your readers involved as much as you can!

The other bonus for ‘giveaways’, ’special offers’ and ‘competitions’ is that when you do them regularly some readers will subscribe because they don’t want to miss out on future giveaways. The current competition might not interest them but they sure want to know when you do one in future.

8. Add a ’subscribe to comments’ feature to your blog

This draws those who comment back to continue the conversation and increases the chances of them becoming loyal readers.

You’ll find that only some readers will ever use this - but even if just a few do you’ve had a win.

I have this enabled here at ProBlogger (I don’t have it on by default - those leaving comments have to choose to subscribe because I don’t want to inundate them with comments) and at any given time there are several hundred people subscribed to comments on posts. I use this subscribe to comments plugin to run mine.

PS: just be aware that if you get a lot of unmoderated comment spam it can be a little embarrassing to have this feature - I learned the hard way.

9. Respond to Comments

This is a particularly effective way to draw readers back to your blog - particularly in the early days when you don’t have a lot of readers commenting to follow up.

There are two main ways you can do this:

• respond to comments with comments
• respond to comments with emails to the comment leaver

Showing those that comment on your blog that you’re interacting with them can make a real impression and will often draw them back time and time again.

10. Offer alternative ways to subscribe

Some readers will respond well to your prominent invitation to subscribe via RSS (see #1 above) but others will be more open to connecting in other ways.

I generally offer three subscription methods:

• RSS
• Daily email updates (RSS to Email)
• Weekly newsletter (summary of the blog from the last week plus some exclusive content)

More recently I’ve also been offering readers the ability to track with my blogs via Twitter and send my latest posts to my Twitter account via TweetBurner.

Why so many options? The answer is simply that each reader has their own systems in place to consume content and connect with websites - so offering a variety of methods increases the chances that you’ll be doing something that they are familiar with.

11. Promote social media connecting points

Similarly - some of your readers will respond very well to your invitations to connect on other social media sites.

For example I have some readers on DPS who are Facebook junkies. They refuse to subscribe via RSS or email but religiously read my blog by following my Facebook profile which pulls in my latest posts.

Another small group of readers here at ProBlogger follow this blog through Technorati’s favorites feature. While I prefer to read blogs using an rss reader like Google Reader - their rhythm of reading content revolves around Technorati. As a result I’m happy that I promoted my Technorati profile (you can favorite ProBlogger here).

While you might not see the sense in people following your blog in some of these social media sites others do and at the very least promoting them can potentially reinforce your brand.

12. Highlight Your Best Content

A great way to convince readers to become loyal is to get them reading more than one of your posts (especially if they are your best posts). You can do this by linking to other posts within your content but also suggesting further reading and ‘best of’ posts around your blog.

For example - here at ProBlogger on my front page the ‘best of ProBlogger’ section is one of the most clicked upon parts of my site. This small section of the site sends people deep within the blog to some of my best work - hopefully resulting in quite a few new loyal readers.

At DPS I have a small section on my sidebar called ‘Digital Photography Tips’ which is a list of ‘sneeze pages‘ (or compilation pages of my best posts in certain categories). Again - these are there simply to draw people deep into the site and get them viewing some of the best the site has to offer (and hopefully to convince them to subscribe).

13. Create Momentum With Your Content

When you give readers a sense that you’re creating more content that they’ll want to read you give them a reason to subscribe.

For example when a reader reads the first part of a series of posts on a topic that they find useful you can count on them wanting to read the rest.

I wrote about this in a post on creating a sense of anticipation on your blog.

14. Consider Removing Dates on Old Posts

This one could be a little controversial but I find that when old posts are not dated that it doesn’t create a ‘oh this is old’ type reaction in your readers.

I’ve seen this numerous times here on ProBlogger where posts written back in 2005 have attracted comments like ‘this is old’ or ‘out of date tips’ - even when the content has been of a ‘timeless’ or evergreen nature.

Personally I think that you should consider the type of blog you have before doing this. For me it works on DPS where I’ve never had dates on posts - but not here at ProBlogger where I have a topic that is more time specific (I’ll write more on this topic in coming days).

15. Give Incentive to Subscribe

Over the last few days I’ve had a small competition going on Digital Photography School where I’m giving 3 subscribers to my newsletter there a copy of a great photography book.

1500 new subscribers later (and counting that small incentive is one of the best $50 I’ve ever spent.

Give away a book, free ebook or report, download or some other incentive to those subscribing to your blog’s feed or newsletter and you could give some readers the little extra incentive to connect that they needed.

It need not be anything expensive (or that costs you anything at all) - just make it a small bonus and see what impact that might have.

16. Keep Posting Frequency Up

One thing that I do as a blog reader deciding whether I’ll subscribe to a blog or not is to head to the home page and see how often they’ve updated recently.

There’s nothing more frustrating as a reader than to find some great content and be hungry for more only to find that the blogger hasn’t update in 3 months.

I don’t think you need to update every day - but something in the last week shows that your blog is up to date. You can also highlight this by showing your most recent posts somewhere in your sidebar.

17. Create an Engaging About Page

Another thing that I often do when I go to a new blog is to look at it’s ‘about page‘.

I like to know who is behind a blog, what their goals for it are, how it started and other information about what the blogger is on about.

This is an opportunity to sell your blog to and make a connection with prospective readers who are going out of their way to find out more about you - so use it to tell your story and draw readers in to journey with you.

PS: whatever you do - don’t let your about page be the default about page that comes with your blog.

18. Add a Community Area or Forum

One of the best things that I ever did with my photography site was to add a forum.

I cannot express to you just how sticky that area of DPS is!

While readers come to the blog once a day to read new content - some of them come to the forum ALL DAY - racking up literally hundreds of page views a week.

Forums won’t attract all of your readers (I suspect they attract some personality types and not others) - but they will connect with some and help make your site a lot stickier.

19. Social Proof

Does your blog have readers already? If so (and even if it’s just a few) highlight this in any way that you can and you’ll show other first timers that they’re not the only one reading your blog.

People attract people and a site that is obviously being read by others will draw others into it.

This can be difficult in the early days of a blog when you don’t have a lot of activity - but as it builds show it off.

Highlight new comments, show subscriber numbers when you have them, quote readers comments, find a way to slip your stats into a post occassionally etc.

It’s a bit of a snowball effect - once you have readers they’ll bring others in.

One thing that I occassionally do at DPS on my subscribe page (a page dedicated to talking readers through 3 subscription options) is to not only highlight the options but to tell people how many people are using them. In this way those considering subscribing get a sense that they’re actually becoming a part of something that has momentum and thousands of others joining.

20. Target Readers with Specific Messages

Here are a few tools and plugins out there that enable you to present specific messages to certain readers coming to your blog based upon where they’ve arrived from and if they’ve been to your blog before.

• LandingSites is a WP plugin that shows readers arriving from search engines related posts on the search term that they’ve searched for.
• What Would Seth Godin Do is a plugin that welcomes new readers to your blog with a special message and invitation to subcribe.

Got any other plugins and tools for targeting readers with specific messages? Feel free to share them in comments below.

21. Sticky Content

Lastly (and most importantly in my mind) - the key to sticky sites is sticky content.

You can have the best designed site in the world with lots of the above features - but unless readers who come to it find something that connects and brings them life in some way - you’re unlikely to get them back tomorrow.

Writing engaging content needs to be your number one Priority.

What Have I Missed?

As I wrote this list the ideas just kept coming (I originally set out to write a list of 10 points… then 20…. then I just had to slip in one more) - but I’m sure there is more to say on the topic of sticky sites.

What would you add? What have you done on your site to add stickiness?

Looking forward to hearing your ideas in comments below.

PS: Welcome to StumbleUpon readers

This post has gone crazy on StumbleUpon today. If you’ve surfed in from there thanks for dropping by. If you’ve found this post helpful I’d appreciate you stumbling it. You might also find future posts on ProBlogger helpful - so don’t forget to subscribe (you know I had to do that on a post like this!)

Lastly - this post has led to some great conversation in comments below which has triggered a lot of other ideas for creating sticky blogs in my mind - so I’ve written a followup post - 7 More ways to make your blog sticky.

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As with any private beta, it has a few glitches. That's the whole point of being in beta, however, to work them out. I found Jared to be quite responsive to questions and issues surrounding the AwayFind service. That bodes well for the success of his idea.

When I spoke with Jared about reviewing his site here on Profy, he was all for it, with one caveat - no disclosing of the release date plans. Fair enough - I can live with an embargo on the release details, especially as the product is so useful.

Over all I found the site very easy to use, with a simple, easy to understand set up process. Everything went smoothly except for a hitch at the end. Where I was supposed to send myself a test message to confirm my AwayFind page was indeed created, it kept thinking my message entry box was too full at zero characters. A quick mention to Jared via Twitter and the bug was fixed rapidly.

By providing a branded page with your name, photo or logo and a variety of contact information, AwayFind gives you all of the convenience of a multi-function contact form without having to know anything about programming. I liked that a lot. I do know enough to create my own basic form, but this is so much less hassle and offers many more options for people seeking me out.

What I liked most about it were the number of ways I could offer people to connect with me, and the number of categories I could create to make sure their needs were crystal clear to me right from the start. I ended up making a category for each blog I write for, both personal and professional (including a way to send me news items for Profy), a category for my friends and family and a category for events and speaking engagement invitations and announcements.

Once I had that done, I could associate each individual category with the notification type that I wanted. Each one goes to the specific email for that blog or company. Certain categories, like friends and family, also go to my cell phone as an SMS. That was the most invaluable feature of AwayFind to me - eliminating guess work. Now I receive an email with the subject I associated it with on AwayFind, and for important contacts, also a nudge on my phone.

I had a few people test my page. The delivery time was very fast. Of the several people I had try it out, I received my email and/or SMS message for the various categories in minutes. No waiting means I can trust I'll get important notifications and emails on time

What AwayFind is offering is a chance to disconnect from my computer on occasion. Knowing I won't miss that important email or call frees me to step away from the laptop and desktop again to pursue my interests outside my home office. That is invigorating. I'd love to see them eventually make a plug in for blogs like WordPress, but over all, I'm quite happy with the potential for this site.

PostRank ranks RSS feed items by looking at how much user interaction they have had — the more user interaction, the higher the rank. Ranks are normalized to each feed, so that while 10 comments and 40 diggs on one blog may result in a PR of 10, it may only be a PR of 3 on a more popular web site. PostRank uses diggs, del.icio.us saves, Twitter tweets, Google Reader shares, comments, and starting today Ma.gnolia bookmarks, and Pownce messages to determine rankings.

AideRSS also announced today that it was spinning off PostRank as an API, available on the new PostRank web site. Opening up the PostRank algorithm as a service does two things: it means that anyone can now create “thematic” versions of AideRSS that mix and match articles on specific topics from different sources — you can apply rankings to posts from more than just a single feed now — as well as add post filtering to any application, and it may actually improve PostRank itself.

Because pageviews and article clicks are figured into the PostRank algorithm (right now via AideRSS widgets and RSS reader integration — such as via the Google Reader extension, which was updated today, or via NewsGator Online, which uses PostRank), any RSS reader or application that adds PostRank via the new API might theoretically send data back to AideRSS that could improve the algorithm itself.

As long as you can get on board with the idea that increased social engagement indicates better quality content, then AideRSS and PostRank are very helpful tools for cutting down the noise that any heavy media users feel. PostRank really shines because each post’s ranking is normalized against the average for that blog — thus rankings don’t favor heavily trafficked sites. Sites that have very little play on Digg or del.icio.us can still benefit from ranking posts with PostRank as a result.

Launch of the Future of Media Lifecycle Framework

Genesis of the Framework

The Media Lifecycle

Sea of Content

The vast and ever increasing sea of content comprises not just media in its many forms, including video, audio, music, news, and commentary, but also conversations.

Diffusion of Memes

Memes (units of culture that propagate) diffuse through the media lifecycle. Some are successful in reaching significant or even large audiences. Most are not. Memes’ success is determined by how people receive and act on them. We can consider all of our media experience as the selection of memes from the infinite pool of the sea of content.

Personal Cloud

The most important development in the media lifecycle is the emergence of the ‘personal cloud’. This is where individuals keep all their content stored. This includes both purchased or downloaded media and content, everything they create themselves, and all opinions, ratings, and recommendations. The personal cloud is accessible from anywhere by its owner, and any parts of it can be made available to selected friends or the world at large.

Life Streaming

Most people will capture parts – or in some cases almost all – of their lives in the form of words, photos, video and more. That will be fed into the personal cloud to be accessed or made available at choice.

Personal Cloud Flows with Home

Our personal cloud will increasingly be used for storage of our music, video and other media collections, making it available whenever and wherever we want – we can shift the time and place of media access as we choose. In addition our personal cloud will provide us with uniquely relevant recommendations based on our media preferences.

Precipitation of Participation

From our personal clouds our participation falls back to the sea of content, in the form of our own content, remixes of existing content, and opinions.

HOME and MOBILE

a) HOME

Media Center

Media participation in the home will shift to a hub which converges TV, PC, game console, music, and more. The specifics of how this happens and the winners and losers along the way are highly uncertain, however the convergence is inevitable.

Interfaces

Our media experience at home will be transformed through new interfaces, including voice and gesture recognition, and screens in every room used for a combination of video, Internet, and digital picture frames, on walls, tabletops, and even floors. These will eventually be replaced by video wallpaper on almost every surface.

Home Media

One of the key characteristics of media at home is that simultaneous attention is often given to multiple media. Richer interfaces including 3D TV, surround screens, and immersive gaming goggles, gloves, and equipment. The media center will be linked to intelligent lighting throughout the house. Home shopping will become a far more engaging and interactive experience.

Home Networks

Home media convergence requires a backbone of connectivity and integration. Current platforms proposed for this include Ethernet, powerline (power cabling), wireless including WiFi, and coax cable. A variety of standards for integration across devices will enable a seamless home media experience.

b) MOBILE

Handheld

The devices that are small enough to hold in our hands and put in our pockets have long transcended simple mobile phone or organizer functionality, to include camera, email, video and more. They are now converging into true mobile media centers. The winners in this convergence will be from a wide array of current providers.

Portable

In addition to handheld devices, we often carry portable media devices. Newspapers and magazines are a traditional form of portable media. Laptops – and increasingly ultraportable devices – are already becoming mobile media centers. Over time printed media will shift to ebook readers and other e-paper devices.

Interfaces

The major constraint on mobile media consumption is the size of the devices we can carry. Video glasses and mobile projectors will create big screen experiences wherever we go. Wireless keyboards, keyboards projected on tabletops, and voice recognition will help us to provide inputs to these devices while we are on the go.

Location-based Media

Increasingly media will be location-specific. Particularly when we are travelling, local alerts for traffic, weather, and airline or train schedule changes are critical. Maps, directions, and local alerts to news or activities will be automatically provided. Those who choose will receive relevant offers from local advertisers.

Outdoor Media

Media will soon be inescapable wherever we go. We can expect video to be everywhere it is allowed, including on all billboards, sidewalks, café tables, buses, and more. Billboards will present us personalized ads based on our apparent gender, age, and status. Ads will vary depending on the time of day and location. Increasingly ads will be linked to mobile media content, for example using 2D bar codes and other content. Outdoor media will transcend advertising, increasingly offering content that attracts interest and viewers.

SocialMediaCamp is coming to 7 U.S. cities during the months of July and August with the purpose to bring together the brightest minds in social media with people interested in learning more about the power of community-based marketing. (The San Francisco event is this Tuesday.)

Says Kristie Wells: "It works like this: We find some of the top local names in Blogging, Podcasting, Live Streaming, and New Media and we give them the stage - BarCamp Style - to share what they know with the world. There will be at least 2 tracks at each event. A beginner track (think Blogging 101), and an advanced track (think What is Social Capital - and Why Should I Care?)."

The cities Social Media Camp is coming to are:

Seattle, WA - July 12th
San Francisco, CA - July 15th
Los Angeles, CA - July 18th
Austin, TX - July 30th
Miami, FL - August 2nd
Boston, MA - August 5th
New York, NY - August 7th

If you’re interested in signing up, register by using the sign-up form found at http://barcamp.pbwiki.com/SocialMediaCamp for your city.